{"id":11869,"date":"2025-09-15T11:45:03","date_gmt":"2025-09-15T14:45:03","guid":{"rendered":"https:\/\/www.mundiblue.com\/consultoria\/?p=11869"},"modified":"2025-09-15T11:45:03","modified_gmt":"2025-09-15T14:45:03","slug":"autodidatas-no-trabalho-metade-dos-brasileiros-aprende-a-utilizar-ferramentas-de-ia-pela-internet","status":"publish","type":"post","link":"https:\/\/www.mundiblue.com\/consultoria\/arquivos\/11869","title":{"rendered":"Autodidatas no trabalho: metade dos brasileiros aprende a utilizar ferramentas de IA pela internet"},"content":{"rendered":"<h3 class=\"content-head__subtitle\">Pesquisa do Google Cloud aponta que 74% dos brasileiros trabalham em parceria com assistentes virtuais, mas ainda dominam o b\u00e1sico da ferramenta; investimento das empresas \u00e9 principal barreira<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11870\" aria-describedby=\"caption-attachment-11870\" style=\"width: 541px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/pexels-cottonbro-5473952-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11870\" src=\"https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/pexels-cottonbro-5473952-300x200.jpg\" alt=\"\" width=\"541\" height=\"360\" srcset=\"https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/pexels-cottonbro-5473952-300x200.jpg 300w, https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/pexels-cottonbro-5473952-1024x683.jpg 1024w, https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/pexels-cottonbro-5473952-768x512.jpg 768w, https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/pexels-cottonbro-5473952-1536x1024.jpg 1536w, https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/pexels-cottonbro-5473952-2048x1365.jpg 2048w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/a><figcaption id=\"caption-attachment-11870\" class=\"wp-caption-text\">Para mais da metade dos profissionais, a velocidade na entrega dos resultados \u00e9 o principal benef\u00edcio da ferramenta IA. Foto: Mundiblue.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<div class=\"mc-column content-text active-extra-styles active-capital-letter\" data-block-type=\"unstyled\" data-block-weight=\"62\" data-block-id=\"2\">\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Quase metade dos profissionais no Brasil j\u00e1 aprendeu, por conta pr\u00f3pria e pela internet, a usar ferramentas de intelig\u00eancia artificial e a maioria j\u00e1 convive com elas no dia a dia. <\/span><\/p>\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Pesquisa<em> \u201cWork: In Progress: descobertas de como a IA est\u00e1 transformando o Trabalho<\/em>\u201d, divulgada com exclusividade pelo Google Cloud, mostra que 74% dos brasileiros trabalham em parceria com assistentes de IA.<\/span><\/p>\n<\/div>\n<div class=\"wall protected-content\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"37\" data-block-id=\"3\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">O \u201cjeitinho brasileiro\u201d prevalece na hora de aprender a tecnologia para o trabalho. <\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">De acordo com o estudo,<span class=\"highlight highlighted\"> 47% dos brasileiros buscam conhecimento sobre a ferramenta na internet. <\/span><\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Na Am\u00e9rica Latina, o \u00edndice \u00e9 de 43%.<\/span><\/p>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"46\" data-block-id=\"5\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">A proatividade dos brasileiros est\u00e1 alinhada com o objetivo dos profissionais de dominar o uso dos assistentes de IA nos pr\u00f3ximos dois a cinco anos. <\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">O aprendizado \u00e9 uma prioridade para 32% dos brasileiros, ao passo que a m\u00e9dia na Am\u00e9rica Latina \u00e9 de 30%.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11874\" aria-describedby=\"caption-attachment-11874\" style=\"width: 509px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/Brasil.png\"><img decoding=\"async\" class=\"wp-image-11874\" src=\"https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/Brasil-300x300.png\" alt=\"\" width=\"509\" height=\"509\" srcset=\"https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/Brasil-300x300.png 300w, https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/Brasil-1024x1024.png 1024w, https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/Brasil-150x150.png 150w, https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/Brasil-768x768.png 768w, https:\/\/www.mundiblue.com\/consultoria\/wp-content\/uploads\/2025\/09\/Brasil.png 1080w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><figcaption id=\"caption-attachment-11874\" class=\"wp-caption-text\"><span data-offset-key=\"67dor-0-0\">Trabalhadores autoditadas em IA. <\/span><span data-offset-key=\"eu1t0-0-0\">Profissionais que aprenderam a utilizar a ferramenta por meio da internet, em 2025.\u00a0 <\/span>As empresas v\u00e3o colocar cada vez mais controle nos usu\u00e1rios no sentido de conhecimento e certifica\u00e7\u00f5es, mas as pessoas ainda v\u00e3o continuar buscando informa\u00e7\u00f5es na internet e aprendendo sozinhas. Vamos ter um pouco dos dois mundos\u201d, avalia Alberto Zafani, head Google Workspace Brasil.\u00a0<\/figcaption><\/figure>\n<div><\/div>\n<div class=\"sc-49e9d021-3 gkeXQE\"><span style=\"color: #000000;\">Fonte: Google Cloud.<\/span><\/div>\n<div id=\"a4488393-bf37-4a4b-8a97-ba7a9b9544ae\" class=\"InfographicEditor-Contents-Item\" data-lookup=\"chart-element-container\" data-entity-id=\"a4488393-bf37-4a4b-8a97-ba7a9b9544ae\"><\/div>\n<div id=\"a4488393-bf37-4a4b-8a97-ba7a9b9544ae\" class=\"InfographicEditor-Contents-Item\" data-lookup=\"chart-element-container\" data-entity-id=\"a4488393-bf37-4a4b-8a97-ba7a9b9544ae\"><\/div>\n<div class=\"wall protected-content\">\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"56\" data-block-id=\"8\">\n<p data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">O investimento das companhias na qualifica\u00e7\u00e3o da equipe, no entanto, caminha a passos lentos. <\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">O executivo afirma que menos de 50% das empresas oferecem treinamento em IA para os funcion\u00e1rios. <\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Isso acontece, segundo ele, porque o ambiente de neg\u00f3cios do Brasil ainda est\u00e1 em uma \u201cfase de p\u00f3s-acesso\u201d, em que a ado\u00e7\u00e3o ainda \u00e9 b\u00e1sica.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"35\" data-block-id=\"9\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\"><strong>\u201cO letramento digital se tornou necess\u00e1rio tanto para grandes empresas que querem automatizar processos, ganhar velocidade e chegar ao mercado mais r\u00e1pido, quanto para pequenos neg\u00f3cios que precisam criar tudo dentro de casa\u201d, diz Zafani.<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"3\" data-block-id=\"12\">\n<div class=\"content-intertitle\">\n<h4><span style=\"text-decoration: underline; color: #000000;\">Velocidade na entrega<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"71\" data-block-id=\"13\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">De acordo com o estudo do Google, realizado entre abril e junho deste ano com 3.569 profissionais, os brasileiros utilizam assistentes de IA para an\u00e1lise de dados (57%), busca por informa\u00e7\u00f5es (55%), revis\u00e3o e tradu\u00e7\u00e3o de textos ou e-mails (55%) e cria\u00e7\u00e3o de textos ou e-mails com uma linguagem clara (53%). <\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Para mais da metade dos profissionais (54%), a velocidade na entrega dos resultados \u00e9 o principal benef\u00edcio da ferramenta.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"51\" data-block-id=\"14\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\"><strong>N\u00e3o existe modelo pronto para formar talentos em IA, afirma Guilherme Pereira, diretor de inova\u00e7\u00e3o, programas e experi\u00eancias da Alura + FIAP para empresas.<\/strong> <\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Mas ir al\u00e9m da internet pode ser um atalho na carreira para quem quer trabalhar com a ferramenta diante das crescentes preocupa\u00e7\u00f5es com governan\u00e7a, seguran\u00e7a e \u00e9tica.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"28\" data-block-id=\"15\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\"><strong>\u201cAlgumas dicas s\u00e3o procurar institui\u00e7\u00f5es de ensino que t\u00eam programas pr\u00e1ticos, trabalhar em projetos complexos e participar de programas de capacita\u00e7\u00e3o in company\u201d, indica o professor.<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"3\" data-block-id=\"17\">\n<h4 class=\"content-text__container\" data-mrf-recirculation=\"Article links\"><span style=\"text-decoration: underline; color: #000000;\">Rigor em compliance<\/span><\/h4>\n<\/div>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"27\" data-block-id=\"20\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Em 2015, a empresa lan\u00e7ou a plataforma Omnia, que utiliza agentes de IA para auxiliar os profissionais da \u00e1rea financeira e cont\u00e1bil na acur\u00e1cia das informa\u00e7\u00f5es.<\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\"><strong>\u201cA gente nunca utiliza IA aberta. Como todos os dados dos nossos clientes s\u00e3o confidenciais, a gente trata tudo dentro do Omnia. S\u00f3 usamos ferramentas que a Deloitte desenvolveu, homologou e habilitou\u201d, afirma Jefferson Denti, l\u00edder do AI Institute da Deloitte Brasil.<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"cropped-block\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"65\" data-block-id=\"22\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">O executivo explica que a pr\u00f3pria capacita\u00e7\u00e3o interna da empresa tem como objetivo preparar jovens profissionais para lidar com o rigor em compliance, mas que a lideran\u00e7a valoriza talentos que aprimoram o conhecimento em tecnologia por meio de cursos e leitura.<\/span><\/p>\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\"><strong> \u201cEm auditoria, a gente normalmente contrata jovens que n\u00e3o t\u00eam experi\u00eancia. Oferecemos uma grade m\u00ednima de conhecimento, mas cada um pode buscar conte\u00fado fora.\u201d<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\">\n<p data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Fonte:<\/span><\/p>\n<p data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Work: In Progress:<em> descobertas de como a IA est\u00e1 transformando o Trabalho. D<\/em>ivulgada com exclusividade pelo Google Cloud.<\/span><\/p>\n<p data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">\u00c9poca Neg\u00f3cios &#8211; Futuro do Trabalho.<\/span><\/p>\n<p data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Article links\"><span style=\"color: #000000;\">Mundiblue.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa do Google Cloud aponta que 74% dos brasileiros trabalham em parceria com assistentes virtuais, mas ainda dominam o b\u00e1sico da ferramenta; investimento das empresas \u00e9 principal barreira &nbsp; &nbsp; Quase metade dos profissionais no Brasil j\u00e1 aprendeu, por conta pr\u00f3pria e pela internet, a usar ferramentas de intelig\u00eancia artificial e a maioria j\u00e1 convive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11869","post","type-post","status-publish","format-standard","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/posts\/11869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/comments?post=11869"}],"version-history":[{"count":4,"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/posts\/11869\/revisions"}],"predecessor-version":[{"id":11877,"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/posts\/11869\/revisions\/11877"}],"wp:attachment":[{"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/media?parent=11869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/categories?post=11869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mundiblue.com\/consultoria\/wp-json\/wp\/v2\/tags?post=11869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}